Google Video benefits from YouTube search integration

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Google has finally given users a taste of what they can expect from its $1.65 billion acquisition of YouTube.

The search giant has vowed to keep the separate brand identities of both its latest purchase and Google Video but it has now released details about areas of integration, namely video indexing.

From now on, users searching for clips in the Google Video index will also be able to see results from YouTube content. Initially, when someone clicks on a YouTube thumbnail, they'll be taken directly to the host site but the plan is to evolve the service into a global repository where users can search for online video content regardless of where it is hosted.

"Google's strength - and its history - is grounded in search and in innovating technologies to make more information more available and accessible," said vice president of product management Salar Kamangar in Google's official blog. "YouTube, meanwhile, excels at being a leading content destination with a dynamic community of users who create, watch and share videos worldwide."

Hinting that this latest announcement is merely a taste of things to come, Kamangar added: "Today represents just the first step in our plan to bring you a comprehensive video search and content platform.

"This is part of Google's overall goal to give you the highest quality search results possible. For example, some users who do a Google search for Martin Luther King, Jr. may want to find websites about him. Others may want to see images of him. And others may want to watch video footage..."

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