Mobile SVG "here to stay"

Scalable Vector Graphics (SVG), an open standard for multimedia content is "here to stay", according to an expert.

Sam Sweet, director of sales and marketing for mobile SVG software company Ikivo, said that the tremendous growth in shipments of the technology was not only in embedded mobile devices but also in open mobile operating devices, such as Linux.

The company estimated that more than 225m mobile devices with mobile SVG tiny clients have been shipped worldwide. Mobile SVG is an XML-based open standard alternative to Flash for delivering multimedia content to mobile devices. The company itself shipped its own Mobile SVG client in over 150m units worldwide.

The company said that the figure for the open technology shipped with devices to be almost twice that of Adobe's proprietary Flash unit shipments of 115m.

"It's exciting to see SVG, which was pretty non-existent a few years ago, to be shipping this many units," said Sweet. "SVG is essential to the growth of web 2.0 applications on mobile devices."

Sweet said that SVG was the preferred technology for desktop IPTV and pointed to the launch of Joost by the founders of Skype, which uses SVG to produce desktop video, as a signal that the open standard was "here to stay".

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