Cable & Wireless and Virgin Media team up in LLU deal

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Virgin Media has entered into a four-year marriage with Cable & Wireless who will become the former's unbundled local loop (LLU) wholesale network provider.

The exclusive partnership will enable Virgin Media to offer broadband, phone and TV services to parts of the UK it can't currently reach, aiding customer retention as well as helping it to attract new customers, thanks to Cable and Wireless' LLU footprint that gives it access to four million additional homes.

"This deal is great news for consumers and an important step towards making Virgin Media a truly national brand," said Neil Berkett, chief operating officer at Virgin Media.

"Cable & Wireless' excellent service and technology will allow us to offer enhanced broadband and home phone services to an additional four million customers. It also lays a foundation for us to provide our unique quadplay services to the 50 per cent of households outside our cable network."

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