Google launches revamped trend analysis

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"After we find what trends that are interesting, users will want to know why are they important?" Patel said. "We are helping you find an explanation: There is some investigation that has to be done by the user."

The experimental service, a breakout technology from Google Labs also allows users to select specific dates to see what the top-rising searches were at a given point in the recent past.

The company is also introducing changes to its existing Google Trends service, which offers charts and other data to see how a trend evolves over time or how it compares to other trends over time.

Now, in addition to viewing the top countries and cities that searched for a term, users can see how search habits around a particular trend vary from region to region in the US, UK, as well as across 70 different countries.

For example, political junkies can track Google search patterns for particular US presidential candidates by state.

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