Web retailers still not customer service savvy
The UK's online retailers are still falling short when it comes to customer service according to mystery shopper-based research.
By Maggie Holland,
"Today's increasingly sophisticated, internet-savvy shoppers expect speed and efficiency," added McNerney.
"Therefore, the most successful online retailers will be the ones that respond to enquiries immediately with accurate information, treat every potential customer as an individual and interact with them through the channel of their choice."
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