Apple may surpass iPhone shipment aims

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Apple is being tipped to sell more than 800,000 iPhones in the current quarter, which will easily top its own ambitions of shipping around 730,000 of the new devices, according to analyst UBS.

"Our checks continue to indicate solid demand for the iPhone despite typical moderation in excitement from launch and extremely high expectations," UBS analyst Ben Reitzes wrote in a research note this week.

"Our findings point toward modest upside to our fiscal 4Q07 (fourth quarter, 2007) shipment estimate of 800,000 units. In addition, we believe the Mac story is exciting as demand is strong for notebooks and recently introduced iMacs," he said.

Apple sold 270,000 devices during its third quarter and was upbeat about potential iPhone sales when it released its company-wide financial results at the end of last month. "We're thrilled to report the highest June quarter revenue and profit in Apple's history, along with the highest quarterly Mac sales ever," said the company's chief executive Steve Jobs at the time.

"iPhone is off to a great start-we hope to sell our one-millionth iPhone by the end of its first full quarter of sales-and our new product pipeline is very strong."

The computing giant has suggested that it may potentially sell 10 million iPhones, but while it is pulling out all the stops to plug the innovation's features, it doesn't appear to have competitors quaking in their boots just yet.

"Don't get me wrong, they will bring some things to the table that we have to be responsive to, but we have been investing in this area or some time. We are leading in multimedia convergence," Nokia's chief financial officer (CFO) Rick Simonson told delegates at the Reuters Global Technology, Media and Telecoms Summit in May this year.

"[The N95] is already out there, doing many of the things that people are talking about the iPhone doing. The iPhone is interesting. It's very much a validation of what we've been doing, in terms of saying there is a multimedia device out there that people will pay for."

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