Video advertising to appear on YouTube
By Stephen Quigley,
Social media site YouTube is to introduce advertising in its video clips for the first time in a bid to justify its hefty purchase price and generate some meaningful revenue.
In the adverts, a semi-transparent animated overlay covering the bottom 20 per cent of a video will appear around 20 seconds after each clip begins and will run for a further 15 seconds. Users can click on the adverts to show the full advertisement or make them disappear.
Google bought the video sharing site for $1.65 billion (£832 million) last October and has been under pressure to show a return on the investment. YouTube will be working with advertisers and content providers including 20th Century Fox, Warner Music and BMW. The revenue produced will be shared between YouTube and the broadcaster.
advertisement
Latest Internet Features
Q&A: DNS inventor Paul Mockapetris
Four months after serious flaws in the internet’s addressing system were proven, its inventor is looking beyond the threats to help bolster web security.
- Q&A: Cuil co-founder Tom Costello
- What does Internet Explorer 8 mean for you?
- Blogging for business
- Social networking in business and branding
- Internet search secrets
- Big IT for CERN's particle smashing experiment
- The saga of Scrabulous
- Q&A: Motorola's enterprise VP John Coon
- IT around the world: Russia
Latest Internet Reviews
Fortinet FortiGate-3810A
Rating: 
advertisement
Latest News Videos in Internet
Video: Q&A with Easynet Connect's Chris Stening
PlayIT PRO spoke to Chris Stening, managing director of Easynet’s SME division, about whether ISPs are giving businesses the service they deserve.
White papers
Want more background on today's hottest IT trends?
Visit IT PRO's white paper library for more on virtualisation, encryption and other topics.
Register for IT PRO
You'll get exclusive member benefits including free white papers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.
Social Bookmark this article: What is this?