NetSuite launches into new verticals

NetSuite, which specialises in on-demand technology, today announced a new edition of its business application suite aimed at the wholesale and distribution industry vertical.

The enterprise resource planning (ERP), customer relationship management (CRM) and e-commerce application vendor has added new features including advanced inventory and order fulfilment, demand-based inventory replenishment, a transaction forms assistant and matrix item assistant, vendor returns and wholesale and distributor customer portals.

NetSuite says these features provide industry-specific capabilities while centralising the business processes of mid-sized wholesale or distribution companies to run their entire business cycle - from lead generation to sales orders and from warehouse and inventory management in multiple locations to shipping - with end-to-end accounting support.

The new edition is designed to give wholesale and distribution companies the same levels of functionality as their larger counterparts, enabling them to operate within the complex regulatory and customer requirements of global supply chains and supplier relations most cost effectively.

The system gives companies CRM capabilities linked in with back-office inventory management, fulfilment and accounting processes within a single business application. Business-wide out-of-the-box, role-based dashboards, for example, give customer-facing sales, marketing and support managers and associates, inventory and warehouse managers, and the e-commerce manager personalised workplaces.

One NetSuite user and distributor Endoscopy UK, a service contractor of medical equipment, said the software has allowed it to increasingly automate manually based processes.

Keith Davis, financial director of the Gloucestershire-based firm said: "With this new version, especially with the improved multi-location inventory, order management flexibility and vendor return authorisations, we can do things we simply couldn't do before. It's more user-friendly [and] gives us a system that is more nicely integrated than ever."

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