Q&A: Intel's Diane Bryant

IT PRO spoke to Diane Bryant, vice president of Intel's digital enterprise group and general manager of its server platforms group, to get the lowdown on how rival AMD's recent announcement may change the status quo in the chip market, and how the company plans to satisfy users' demands for more powerful mobile platforms.

By Maggie Holland, 15 Sep 2007 at 12:56

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IT outsourcers are looking at virtualisation and software as a service and that creates a change in terms of how they charge for it. They're asking "How do I charge for it if it's virtual? Help me with new revenue models for the predictive enterprise."

Power is also there as an issue. It first hit from a capacity perspective with firms not being able to deploy new services because of the cost and power issue and now, with the recent awareness of global warming and carbon footprints.

You've been with Intel for a long time and seen many changes, what's been you're favourite launch so far and why?

I always remember the early days as being the most glorious. I've been with Intel for 21 years and back in 1988 we launched the compact luggable. We really thought there was a future in mobile so we created a mobile organisation (which I joined) and we launched the 386.

It was so much fun because it was so breakthrough and green field. As an engineer, the green field stuff is always the most exciting as there's no precedent to follow.

Finally, the Intel Developer Forum (IDF) kicks off next week in San Francisco, what can people expect to hear and see from that event?

What am I allowed to say?! We'll be exploring the tick/tock model and talking about what's next. The second keynote is also fabulous and there will be a surprise guest.