Is Microsoft set to buy into Facebook?
By Reuters,
After relinquishing an early advantage in the lucrative paid search market to Google and Yahoo, Microsoft is trying to catch up by clinching deals to broker display advertising to some of the leading names in "Web 2.0."
Yahoo and Google are also maneuvering. Earlier this year, for instance, News Corporation chief Rupert Murdoch said he had discussed swapping MySpace for a 25 per cent stake in Yahoo.
Web 2.0 is a catch-phrase for a new generation of Internet services that run on interactive software and typically rely on content generated by users to attract more visitors. Microsoft also has an agreement with popular news site Digg.
(Reporting by Daisuke Wakabayashi, with additional reporting by Michele Gershberg and Yinka Agedoke in New York, Peter Henderson in Los Angeles; editing by Braden Reddall)
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