NetSuite launches platforms for media and IT resellers

NetSuite has announced new versions of its software as a service (SaaS) suite for two vertical sectors - publishing and IT resellers.

Launched at the company's NetSuite Revolution event in San Francisco, the new vertical editions follow the announcement last month of tailored editions of the hosted software platform for wholesale and distribution customers.

Today's announcements see the company expand its own web-based vertical products alongside those announced by its resellers and other channel specialists, produced using the SuiteBundler technology announced at the conference.

The IT reseller vertical solution provides value-added resellers (VARs) of computing, telecoms and other technology hardware, software and services with a single system to monitor and manage their business, with visibility and reporting across every facet of the sales process from initial enquiry to an order leaving the warehouse.

The media vertical edition is designed for both print and online publishing operations, and has a particular focus on ad sales, campaign management and billing, business intelligence and reporting customised for advertising order forecasts, campaign status and impressions reporting, pending advert fulfilments and run sheets.

"Tailored solutions can now be deployed easily in large scale distribution for any industry. Working with our customers, we have incorporated all the key elements of media/publishing processes into NetSuite for Media/Publishing, with SuiteBundles created to target each business requirement required to run a successful media/publishing company," said Mini Peiris, vice president of product management at NetSuite.

Launch customers for the publishing version of NetSuite include the weekly satirical newspaper and website The Onion and blogging start-up Curbed Media.

"As a startup, we wanted something that could scale, be a building block for all our future business systems and be customised to deal with issues specific to our industry, such as online advertising inventory," said Kyle Crafton, publisher and general manager of Curbed.com.

NetSuite, which is in the throws of preparing for an initial public offering (IPO) on the US Nasdaq, has been steadily expanding the potential audience for its product since the launch of its 2007 product in June this year. From 2004 to 2006, NetSuite's revenues increased from $17.7 million (£8.85 million) to $67.2 million (£33.6 million) as the company broadened its customer base to include large enterprises including Carphone Warehouse as well as smaller mid-market users.

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