Samsung updates business mobiles

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World number two mobile phone maker Samsung has revealed a number of significant new additions to its mobile phone range.

In a global launch event at the British Museum in London, the company announced new business handsets, new phones based on the Symbian S60 operating system and interface, and two new "Internet" phones.

The announcement came alongside the official European launch of the widely trailed G800 camera phone and a new music phone, the Serenata, developed jointly with Bang & Olufsen.

The "candy bar" i550 and slider i560 handsets are both based around Nokia's S60 interface and the Symbian 9.2 operating system. Both phones include GPS satellite navigation, as well as 3.2 megapixel cameras and push email.

Samsung's "Internet" phones include the SGH-i780, a BlackBerry-style device with a full QWERTY keyboard, optical joystick, wireless LAN, push email and the Windows Mobile 6 operating system and UMA support for voice over wireless LAN.

The SGH-F700 has a slide-out keyboard as well as a touch-screen interface, and is expected to compete head to head with Apple's iPhone. The F700 has no wireless LAN connections, although both models work on HSDPA networks.

The company also launched a further Symbian-based handset, the SGH-i450, which is optimised for music playback.

Samsung's 207 revenues in Europe amounted to US23bn according to I S Kim, president of Samsung Electronics Europe. The company's mobile business has doubled in the last year, and the Samsung plans further growth by moving from a focus on the high and mid end of the market, to a strategy that includes more entry-level phones.

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