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Brewery drives 'greener' distribution logistics

Shepherd Neame IT refresh targets routing, scheduling and transport optimisation with new software investment for more efficient fulfilment in supply chain.

By Miya Knights, 14 Dec 2007 at 13:48

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UK brewer Shepherd Neame is driving a more environmentally aware distribution strategy with new routing, scheduling and transport optimisation software to maximise load capacity and reduce mileage.

The company, which brews well known branded ales and lagers including Spitfire, Bishop's Finger, Oranjeboom and Holsten Export, is looking to gain better control of the distribution function of its supply chain to improve efficiency and customer service, as well as support its sustainable business plans.

Having won the Queen's Award for Enterprise in the sustainable development category in 2006, the brewer has chosen Paragon software to cost-effectively reduce its carbon footprint.

Ian Dixon, Shepherd Neame's production and distribution director explained that the investment in new fulfilment software will help the company maximise delivery truck loads, optimise routes so they are as cost-effective as possible and increase customer satisfaction by enabling more flexible and dynamic delivery planning.

"As part of our mission to cut overall carbon emissions in real terms, we are looking to maximise distribution efficiencies. By choosing Paragon, we are able to ensure our vehicles are loaded effectively and that in every case the delivery routes are both practical and cost-efficient."

He also said the company looked for new software that would easily integrate with that of its partners, as well as with its IT transformation project, which will next year see it move from in-house legacy systems to a new SAP -based enterprise resource planning (ERP) infrastructure.

"We have strong relationships with the major brewery chains," said Dixon, "most of whom use Paragon. And, in integration terms, it goes hand-in-glove with SAP. It was therefore an easy decision."

Shepherd Neame will be implementing its new SAP environment during 2008. And Dixon said he was hoping the roll out of the Paragon distribution system would allow him to start trials around June or July 2008.