LeWeb 3 - Web technologies for the coming year

On almost every count, LeWeb 2007 was a success; and this can be put down to the backlash from attendees at last year's LeWeb - at the last minute the event organiser altered the program to bring contributions to the stage from the French Presidential Candidates and former Israeli President Shimon Perez. This upset a hall full of the most switched on communicators involved with the internet and a very public, very vitriolic debate ensued.

At every stage while planning LeWeb 2007, everything has been online for discussion (such as the scouting of the venue, the choice of panels and speakers, even down to where the evening events would be). For example, one change made because of feedback was in providing the internet access to delegates - previously this has been in the sponsor's package, but not this year. Purchased commercially from Swisscom, there were some hiccups on the first morning, but it remained available (albeit slightly slower) for the rest of the conference. For 2000 delegates streaming video, blogging, and uploading at a ferocious rate, the infrastructure stood up well.

This two-way communication between the delegates and organisers is also a good template for modern businesses using the internet. More companies are doing the development in the open, for everyone to seem, comment on, and provide feedback. While this goes against the conventional wisdom, services using this approach are gaining prominence much earlier in their development cycle, providing much needed consumer interest.

Web 2.0 inside a company

That approach is not one that can be undertaken lightly, and in many areas it would be impractical from a regulatory point of view, but the culture of openness that Web 2.0 provides a number of lessons that enterprise could use to good effect.

Rather than try to harness the power of the entire internet, every corporate company has a huge resource already familiar with the company - their staff. They have an interest in ensuring the company succeeds, and by providing an avenue for all to contribute and influence projects staff can feel valued and the company can

The starting point is commonly a Wiki. Where company polices and rules were once the domain of dusty folders, having a version available over the corporate intranet, where all staff can comment on it, and suggest changes, would help lift the team spirit in any company.

However, it doesn't need to stop there, although it's a great starting point. All the communication tools of Web 2.0 have been designed to allow communication to flow in two directions, and to start a conversation for the benefit of all. While the legal department might have a huge number of headaches with a chief executive blogging to the world, there would be less problems if the blog was restricted to a corporate intranet, providing a direct link from management to the staff on the ground, and everywhere in between.

Preparing the ecosystem

A strong spirit of entrepreneurship drives Silicon Valley, and the triumvirate of managers, investors and ideas required to create that is growing in Europe. Venture capital funds are starting to reach out and move away from the comfort zone of looking for companies with an already proven revenue model that is generating income, towards companies that still in their early stages. Investor Saul Klein started Seed Camp this summer, where fledgling companies went through workshops and seminars on how to do business, with the eventual winners receiving investment in their ideas - and three of the companies from that initiative were on stage at LeWeb.

Email to a friend

Print this page