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    Blu-ray's mountain to climb: is the format war really over?

With the announcement that Warner Bros is going with Blu-ray, it seems the Sony-backed platform has won the HD format skirmish. But what about the bigger battle ahead?

By Simon Brew, 9 Jan 2008 at 15:54

Yet the format war was, as has been quietly recognised, built on a house of cards of sorts, an assumption that people would want to upgrade their DVDs to a superior format. The moral of the music industry is unlikely to have been missed, though, where CD still reigns supreme and has done for over 20 years, in spite of a series of contenders emerging since.

Blu-ray has, bar the shouting, all but won the war now, and HD DVD won't recover (although it may, as DVD-RAM has done, serve a role as a niche IT storage platform). But, in five years' time, will the prize have been worth the effort, the trouble and the investment? That's perhaps the biggest question of all, and now, the Blu-ray camp has to exclusively focus on answering it.

The trickiest battle begins right now...

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