Honda e-learning supports brand diplomacy

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Honda Motor Europe has signed a deal to provide a mix of e-learning and classroom-based training and product information resources to 40,000 employees, distributors and dealers, including those in Honda UK.

The global automotive manufacturer will use CERTPOINT's virtual learning system (VLS) multi-lingual software as the basis for knowledge and sharing and learning programme designed to create "brand ambassadors."

"Like many large organisations these days, Honda Motor Europe needs to deliver regular training to more of its people in an efficient and timely manner," said Dick Klein, Honda Motor Europe's head of customer operations.

"We wanted to change the learning culture within Honda so that everyone could learn within working hours. We also wanted to establish a central repository of information and to enhance the skills base of all our employees and dealers to help us exceed customer expectations."

The long-term aim of Honda's training initiative is to ensure knowledge is shared across the entire enterprise, meaning increased levels of excellence both in terms of technology and enhanced customer service.

Training will be delivered according job title, responsibility and local regional requirements in 32 languages, covering a wide range of products across its three core lines of business: automobiles, motorcycles and power equipment, including engines for motor boats.

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