Mobile World Congress 2008 preview: part three

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There is a plethora of mobile industry players exhibiting, speaking and attending next week's Mobile World Congress (MWC, formerly 3GSM) in Barcelona. News announcements and technical sessions are likely to be fast and furious with a danger of missing something if you stand still to blink.

IT PRO will be attending the congress to bring you the news as it happens, but to whet your appetite and ensure you don't miss anything, we contacted those making an appearance and asked them for a sneak peek into what we can expect.

We asked them: "Without giving away too many secrets, what can people expect from you at the forthcoming Mobile World Congress (formerly 3GSM) and why should business and IT decision makers be interested?"

Here's what they had to say.

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Scalado

"Scalado has risen to become a recognised and preferred supplier for the top mobile phone brands. We have clever staff that have been able to design and patented a unique imaging engine that powers imaging capabilities in the devices, ensuring performance that only high end multimedia computers can provide," said Magnus Ingelsten, vice president marketing at Scalado.

"Now, for this year we are not only about technology but also about imaging experiences. In Barcelona we will show you a couple of user experiences built on our upgraded Speed View engine and a layout mechanism that presents images on a phone with super speed as well as an attractive 3D like experience. All these enhance the experience for the end user, increasing the likelihood of them using the camera more, and therefore taking, manipulating and sending images during work and play!"

SEVEN

"SEVEN will be debuting, together with some of its Tier 1 mobile operator customers, System SEVEN version 7 - the next generation of mobile messaging. We believe it will mark a revolution in mobile email and messaging for both business and personal users. System SEVEN v7 has been shortlisted for Mobile World Awards in the show for best mobile messaging service," said Ari Backholm, SEVEN's vice president of marketing and product development.

"Through the introduction of iPhone, everyone will be talking about software and user experience in the mobile industry. It is a significant step for a very technically-minded community."

ShoZu

"ShoZu will be announcing the newest upgrade to the ShoZu experience 'The Community Release' as it takes into account the feedback we have gotten from our growing user base as well as the industry to capitalize on a more community centered mobile experience. With this new release, we will be announcing brand new features that let people connect with several of their online communities on many different levels," said Jennifer Grenz, senior director of marketing at ShoZu.

"We think this year will be a big year to discuss and debate mobile advertising- relevant models, standards, delivery etc. We also expect there to be buzz about the OEM industry with players like Motorola who announced their Z8 handset last year at the show and then followed up by announcing the new Z10 at CES 2008 and how these manufactures are focusing on creating devices that let people interact with media from device in new and innovative ways. In the case of the Motorola Z10, ShoZu is powering the experience."

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