Free train Wi-Fi triples usage for National Express

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Users feeding their connectivity appetites by snacking on Wi-Fi while they commute has resulted in a three-fold increase on in-train usage for National Express East Coast railway since it started offering the service free of charge from the end of last year.

When the transport operator took over the rail franchise from GNER in early December 2007, it decided to scrap the £4.95-per-hour charge for Wi-Fi and make it gratis for users - mirroring the fact that the service was previously only free in first class carriages.

As a result of the manoeuvre, the company has seen the number of users triple, with figures rocketing from 30,000 a month to in excess of 100,000 in January alone.

"The popularity of the service has surpassed our expectations and we are delighted to have had such a positive impact on people's journeys," said Alan Hyde, head of communications at National Express East Coast. "We expect to see even bigger increases in the future, as more of our customers switch on to the benefits of being able to work - or maybe just enjoy a leisurely browse of the internet - while travelling at high speed."

Indeed, according to National Express, the majority (85 per cent) of passengers armed with laptops opt to use the free Wi-Fi option at some point during their rail journey on that route.

"Anecdotally, major employers along the East Coast route tell us that the addition of Wi-Fi is another reason for them to switch from air to rail, as it is much easier for their employees to stay in touch and keep working while on the move," added Hyde.

"In addition, customers can enjoy the benefit of frequent, city to city services that are comfortable and good value - and more reliable and environmentally-friendly than travelling by air."

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