Europe tops corporate website performance

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European corporations have topped a ranking of website effectiveness, but given how much the top firms spend on their sites, they don't always get their money's worth.

This according to the second FT Bowen Craggs Index of corporate website effectiveness, which shows how well the corporate websites of the world's largest companies serve society, investors, the media, jobseekers and customers.

The index looks at the top 25 by market capitalisation from each of the US, Europe and the rest of the world regions and this year has been expanded from 60 to the top 75 companies.

PepsiCo, Toyota and JP Morgan Chase were among the biggest companies who scored poorly, ranking 69th, 42nd and 54th in the index respectively.

But European companies notably came out better than their global counterparts, claiming eight of the top 10 spots for most effective corporate website. German giant Siemens took the number one position.


The web consultancy also noted that the use of video was up on last year, a sign that corporations are finally delivering at the front end on the voice, video and data 'convergence' trend. It added that Siemens' site provides a good example of effective multi-media communication.

Most surprisingly by sector, Coca-Cola's position at 10th was way ahead of PepsiCo's ranking at 69th, while Procter & Gamble trailed rival Unilever by 31 places.



And although Chinese and Russian corporations are currently to be found packing the bottom of the table, the early signs are that change is underway. In fact, five of the newcomers were Chinese - a reflection of the growing might of Chinese corporations - but they also included US companies like Google and HP.



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