Somerfield slashes pricing admin with web ticketing

Somerfield has revealed it is producing, selecting and printing last-minute offers and replacement point-of-sale (POS) messaging in 50 per cent less time than before with a newly-introduced web-based ticketing system.

The supermarket chain said it is proving particularly useful in generating replenishment tickets for promotions and fresh produce lines that require country of origin and class details that frequently change.

The net.tickIT system, from Eastman-POS (now part of the Pierhouse Business Solutions Group), is also enabling the retailer to generate store-specific promotions according to food labelling and promotional compliance regulations, while retaining central, standardised levels of control.

At the same time, individual stores can also create ad-hoc local signage.

Adrian Peace, Somerfield head of simplification and productivity, said: "Net.tickIT provides us with an extremely manageable application that makes it far easier for us to deliver a consistent POS message to customers across our 900-plus stores, as updates can be sent to all branches at the touch of button."

The web-based nature of the system also gives head office users the ability to audit stores for compliance and respond to urgent signage needs in a faster, timelier fashion.

"Daily changes are simple and we can respond to market changes very quickly," added Peace. "The stores have commented on how easy it is to use the system and our central marketing team is delighted with its flexibility."

Somerfield said the system has enabled the 50 per cent labour savings achieved when carrying out last-minute changes to be accurately reflected in its stores was equivalent to more than £500,000 a year, delivering a return on investment of less than four months.

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