Microsoft to open search centre in Europe
By Matt Daily, Reuters,
Microsoft has announced plans for a search technology centre (STC) in Europe as part of its plan to increase spending on search development, including the Live Search service.
The location of the STC has not yet been determined, the company said, with several cities being considered. It will be opened in Microsoft's 2009 fiscal year, starting 1 July this year.
Microsoft has sought to increase its presence in online search in a bid to gain ground on market leader Google and Yahoo to create an online advertising powerhouse.
That effort to gain market share in web search led to its unsuccessful offer to buy Yahoo earlier this year. Yahoo said on Thursday that talks with Microsoft over a smaller deal for its web search business failed to produce a deal.
Last month, Microsoft launched a "cashback" search service that pays users a rebate for buying products they found using the company's Windows Live search engine.
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