ITPRO

Printed from www.itpro.co.uk

Register to receive our regular email newsletter at http://www.itpro.co.uk/registration.

The newsletter contains links to our latest IT news, product reviews, features and how-to guides, plus special offers and competitions.

Skip to navigation

    Online video use growing quickly

Report from JupiterResearch shows more and more people will look to watch video content online.

By Nicole Kobie, 24 Jul 2008 at 16:31

The number of Europeans watching video online has doubled to 28 per cent since 2006, according to a report from JupiterResearch.

The most popular videos are still short clips – such as those found on YouTube – with just nine per cent of those surveyed watching full length videos. Jupiter said this will likely increase as more online broadcast services like BBC’s iPlayer emerge.

Other drivers for video content will be next-generation broadband connections, more laptops being bought, and more outlets for video content, Jupiter said.

"Online video has now broken through and is a key activity for European Internet users. Although TV is still the primary place to watch video content, it is vital that broadcasters actively engage users online as well as on TV," said analyst Nick Thomas, the report’s lead author.

"As viewers spend longer watching video online, broadcasters must ensure that the content viewers want to see is available online via legitimate sites, or risk losing audience to pirate sites," he warned.

Email to a friend

Print this page

Social Bookmark this article: What is this?

Be the first to comment on this article

You need to Login or Register to comment.

advertisement

    Latest Internet Reviews

HTC Touch HD

Rating: 4

Has HTC finally created a viable competitor to the iPhone, or is the Touch HD just another good-looking phone that struggles to cope with Windows Mobile?

Read more

 
advertisement

    Latest News Videos in Internet

Video: Q&A with Easynet Connect's Chris Stening

Play Video: Q&A with Easynet Connect's Chris Stening   Play

IT PRO spoke to Chris Stening, managing director of Easynet’s SME division, about whether ISPs are giving businesses the service they deserve.

 

    White papers

Want more background on today's hottest IT trends?

Visit IT PRO's white paper library for more on virtualisation, encryption and other topics.

    Register for IT PRO

You'll get exclusive member benefits including free white papers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.

Advertisement