Travis Perkins optimises price deals

Travis Perkins, the UK building materials and construction products supplier has deployed price optimisation and management software across its 600 UK stores.

The new software has been integrated with the firm’s electronic point-of-sale (EPOS) systems to provide its 3,000 salespeople with market-based pricing guidance on the hundreds of thousands of stock keeping units (SKUs) in its product catalogue.

The company said it expects to make a return on its investment in the optimisation software from distribution, manufacturing and high-tech specialist provider, Zilliant within a year of deployment, by enabling staff to negotiate more competitive and profitable deals with customers.

Frank Smith, Travis Perkins' Group IT director, said: “Before Zilliant Optimisation, our salespeople relied on an unstructured system to quote prices. Now they are equipped with precise pricing guidance specific to each individual deal, based on factors such as geographical variations, customer tenure, product mix and item availability.”

James Day, Travis Perkins' pricing manager, added that the software had boosted its salespeople’s confidence by supplying them clear and consistent pricing information.

“Eliminating guesswork from the process allows us to deliver very competitive prices, not only for single products but for every item on every order, which falls in line with our commitment to competitive pricing,” said Day.

Smith added: “Zilliant is a key component of our ongoing business strategy to maintain competitive advantage, while keeping our pricing fair and consistent.”

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