WinHEC: The unique advantage of the PC is choice
By Mary Branscombe in Los Angeles,
Sinofsky referred briefly to ‘ShedChip’ functionality that could use hardware acceleration to speed up transcoding for media files being played on devices without support for the codec of the original file, perhaps taking advantage of the built-in H.264 and HD support in the latest generation of GPUs.
Sinofsky also showed a Lenovo ThinkPad with a spectraphotometer that calibrated the screen to show 100 per cent of the full Adobe Photoshop gamma for what he claimed was “the first time ever, on any PC on any platform”. Microsoft supports a wide range of form factors and devices from a vast number of hardware partners and it wants to win back their trust as well as reminding customers that this brings them much more choice than Apple’s limited number of form factors.
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