Fujitsu Siemens launches free laptop for life initiative

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Fujitsu Siemens has announced its new Laptop4Life scheme, where buyers of any LifeBook notebook will get a new one after three years.

To participate in the scheme, users will have to register their new laptop within 21 days of purchase and must still have the original receipt after three years to claim their new laptop. The original machine must be handed back at the time of the exchange in good condition.

If these conditions are met, the customer can expect to receive a new laptop every three years, but the company did say that the terms and conditions of the deal stipulate that it cannot be passed on in a will.

The value of the new system will be the same, plus 10 per cent, to account for inflation. Other limitations are that only ten units can be purchased per person or business, and that only official Fujitsu Siemens parts can be used to upgrade the laptop.

Jason Howe, a marketing manager for Fujitsu Siemens told IT PRO that even though it was seemingly giving away laptops, Fujitsu Siemens would make money on the scheme by selling other goods and services to laptop customers.

“It gives us a relationship with that customer and gets us closer to them,” said Howe. “We can then market to that customer and sell on other things such as hosting and accessories.”

Howe confirmed that the forthcoming ending of the Fujitsu Siemens joint venture, would have no impact on the deal and that it would continue under the Fujitsu brand.

In addition to the Laptop4Life initiative, Fujitsu Siemens said that it was offering the Esprimo Price Promise, where in the event of a failure, purchasers of its mid-range Esprimo range of notebooks would get both a replacement laptop, and their money back.

“Both schemes underline the very high levels of confidence that Fujitsu Siemens Computers has in its new line-up of systems,” said Paul Hoey, its head of product marketing, in a statement.

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