HP: We’ll win market share during credit crisis

gallery

HP believes it is well positioned to survive the impact of the credit crisis, and sees it as an opportunity to win market share over its rivals, according to executives at the firm.

The claims were made at HP Software Universe in Vienna, where HP and its customers gathered together to discuss software solutions.

In the UK - although there was a slowdown in the demand for software IT - HP said it was gaining market share, which meant its competitors were losing out.

Francesco Serafini, senior vice president for HP Technology Solutions Group, said that he believed this was because of HP's portfolio, as well as its balance between mid-market and enterprise, were big strengths.

Serafini said that it was important that HP had cornered different sections of the IT market, from consumer PCs and laptops, to more enterprise offerings such as servers and business software.

He said: “If you take our PC business, you can sell a lot of notebooks in the consumer market. You can sell to a channel that is strong in the mid-market, and you can sell in the enterprise. You can leverage all these elements.”

He said that many of its competitors had the problem that it could focus on one of these areas, but not others. This meant that the company wouldn’t have any back-up if any particular segment was having a problem and selling badly.

“We also invest in good technology, and in consumer we invest a lot in look, feel and simplicity. Think about in printing – even though printing unit sales are going down, our market share is going up. That means our competitors have a less valuable proposition.”

Email to a friend

Print this page