Video will dominate content by 2013

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More than 25 per cent of the content that workers view each day will be dominated by pictures, video or audio by 2013, according to research by Gartner.

This proliferation of video will make content producers rethink their information dispersal techniques, presumably refiguring the way they provide information to include more technology.

Training procedures and information management strategies are to include more video and audio in order to appeal to a larger audience. Information managers, architects, record managers and content creators will need to adjust their content delivery in order to keep up.

This information all comes as internet video has become mainstream. Short, bite-size videos on channels such as YouTube have drawn wide amounts of people to that website. Consumers are now demanding the ability to be able to search within the video, meaning new technology must be created.

“Consumerisation has become a force of unmatched potency in the past and the same will be true when it comes to the explosive spike in the popularity of consumer online video, fuelling a similar interest in video within businesses,” said Whit Andrews, vice president and analyst at Gartner. “Video use on the web is growing swiftly, with 73 per cent of the internet audience watching a video online at least monthly - that is about 90 million viewers.”

According to Andrews, video search will incorporate proven methods from social networking, social tagging, video and audio transcription and conventional enterprise search.

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