Home Office asked Phorm for legal advice
By Nicole Kobie,
He said he offered the Home Office "an informed opinion on ISP-based targeted advertising, but in the United Kingdom it is for the courts to decide what is or is not legal, not the Home Office".
Phorm today launched a new website StopPhoulPlay.com to correct “misconceptions” about the ad system.
“Over the last year Phorm and its staff have been the subject of a concerted campaign orchestrated by a small but dedicated band of detractors who appear determined to harm our company, irrespective of the facts, and the potential benefits to UK consumers and websites and advertisers,” the company said in a statement.
“Their energetic blogging and letter-writing campaigns, targeted at journalists, MPs, EU officials and regulators, distort the truth and misrepresent Phorm’s technology,” it said.
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