Google runs TV ads for Chrome browser
By Nicole Kobie,
Google has started to air television adverts for its Chrome browser.
The video clip was initially designed to run just on Google’s own YouTube site, but the team decided to see if they could use it in a more traditional advertising campaign to “raise awareness” of the Chrome browser.
“We're excited to see how this test goes and what impact television might have on creating more awareness of Google Chrome,” Mike Steib of Google TV Ads and Anna-Christina Douglas of the Google Chrome team noted on the official Google blog.
Google launched Chrome last year. So far, it’s holding about 1.4 per cent market share, compared to Microsoft’s Internet Explorer at 66 per cent and Mozilla’s Firefox at 22.5 per cent, according to recent statistics from Net Applications.
The first ad can be watched below:
Click here to read which browser comes out on top in our four-way beta test battle.
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