Citrix bets on consumerisation of IT
By Miya Knights,
The consumerisation of IT was a key theme at the opening keynote of application infrastructure delivery vendor, Citrix today.
Mark Templeton, Citrix chief executive said the explosion in popularity of consumer client devices and web-based applications, such as Facebook and Twitter, has made the average enterprise IT user much harder to please.
"A new era has already started to replace the distributed client-server computing environment," he said in his keynote addressing delegates at the company's annual UK end user conference.
"The web-based environment many people experience at work is very different to what they get at home as consumers for instance. In fact, it far surpasses anything they see in the average enterprise environment."
As a result, Templeton predicted that enterprise IT infrastructures would have to facilitate an era of "on-demand services," where IT delivery can be location, device and network agnostic.
He positioned Citrix's vision of this new era as one that would be similar to the TV service provider model: "You choose what channel and programme you want to watch on demand, based on the subscription provisioned for you centrally by the provider."
Key to delivering on this vision would be the decoupling of the client from the operating system (OS), applications, network and server infrastructure, which he said had begun to happen with the advent of server and desktop virtualisation.
"It's all about getting to a self-service model for the user that allows IT to be a responsible facilitator of change through a flexible infrastructure," Templeton added.
"It's also about changing the economies of the IT infrastructure," he continued, explaining that, here, cloud computing and the rationalisation of data centre environments would be key to keeping the cost of self-service down.
Meanwhile, the ongoing simplification of IT infrastructures through consolidation, self-service, auto-provisioning and dynamic management would also help IT to build applications once and deploy them as a service, anywhere and to any device.
Rene Millman, Gartner senior research analyst said Citrix had evolved a big vision out of its traditional position as a pragmatic technology provider. He told IT PRO: "The nice thing about this vision is the ability to wrap up applications and services virtually without too much pain for the IT department."
You may also like...
advertisement
Latest Client Features
Why is Microsoft accelerating Service Pack 1?
Rumours suggest that Service Pack 1 for Windows 7 is running ahead of schedule, and is likely to arrive this year. Simon Brew looks at why that might be...
- FreeBSD and the GPL
- Top 10 technologies for SMBs
- Smartphones vs netbooks vs tablets - which is best for you?
- Will Apple's iPad help tablet computers take off?
- Apple's rivals: The tablet PCs already on the market
- Slackware Linux - Less is more
- Ten years of Steve Ballmer
- Year in Review: 2009 in your words
- Top 10 security predictions for 2010
Latest Client Reviews
Head to Head: Office 2010 vs Open Office 3.1
advertisement
Most popular
- Head to Head: Office 2010 vs Open Office 3.1
- Google Street View slammed as 'a service for burglars'
- Apple offers new iPad if battery dies
- Apple shifts 120,000 iPads on first day on sale
- Google Nexus One review: A week with the superphone
- Street View goes UK wide tomorrow
- HTC Legend review
- Google expected to shut down China search soon
- Symantec Backup Exec 2010 review
- Will there be an out-of-band update for latest IE flaw?
Latest News Videos in Client
Video: Hands-on with the new Sony S Series
We take a brief look at what the new S Series machine has to offer business users.
Whitepapers
Want more background on today's hottest IT trends?
Visit IT PRO's whitepaper library for more on virtualisation, encryption and other topics.
Register for IT PRO
You'll get exclusive member benefits including free whitepapers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.





