Research claims mobiles are too complicated
By Jennifer Scott,
The majority of UK consumers see mobile phones as “overcomplicated and burdened with unnecessary features” according to a survey released today.
The research, conducted by mobile recycling specialist Fonebank showed 60 per cent of the 1,000 respondents find current mobiles too complicated to use. A third also cited “simplicity of use” as an important factor when choosing a new handset.
The survey comes at a time when new smartphone releases are dominating the headlines such as the N97 and iPhone 3G S.
Mark Harrison, director of Fonebank, said in a statement: “People think they care about ‘pixels’ or ‘megabits’ when in fact they just want mobiles that are easy to use. Calling and texting remain the primary functions of mobiles, with web surfing, emailing and music capabilities relatively unimportant.”
The mobile industry also took a knock from the survey with 73 per cent of respondents thinking mobiles were less reliable than they used to be.
Motorola faired the best though with its V3 RAZR handset being voted as the UK’s favourite mobile of all time.
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Phone Providers - Lessons
I've been using a mobile since the days of One-to-One [now T-Mobile] and glad to say a Moto buyer. For me the most important task of my phones has always been 'making calls' both for business & hame. Texting is of little interest but then I'm 77 this year. However, simple phones offered are largely 'rubbish' these days - cheap and nasty plus poor quality. But at least the V3 Razr fills my needs, good build, good design & good basic software - but to many underused 'extra' featurers expect for the camera for quick snapshots! Ok my juniors might 'buy' their units for it's 'extras' but I doubt that many use them on a daily or even weekly basis.
By stormingbronco on Wednesday Jun 24