Your Views: Phorm gets dumped
Our readers weigh in on BT's decision to not roll out Phorm's deep packet inspection system.
By Nicole Kobie,
Click here to read the full story of Phorm in the UK.
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not the whole story
many of the articles focus on the end user and their privacy, the OIX side of things does on the surface seem to handle this reasonably well, the issues that many of us against phorm object to the not the advertising (as we are well aware of the need for advertising on the internet and the income it provides for some sites)but the use of DPI (a stealthy snooping technology) to gather the information used to target the adverts. as part of this it scrapes most websites under a assumed consent, regardless of terms of use, privacy policies or copyright policies
people need to look at both side, both the end user and the website owner whose own content is being used to aid its competitors (if they are OIX members) to target adverts
i welcome BT putting phorm / webwise on the back burner (not they have not totally ruled it out) and a similar stance by talk talk. Virgin have been sitting on the fence for so long it is a wonder the exec do not have splinters in their rears
it would be far better if they publically canned phorm / webwise instead of putting it on hold
one last thing, if you look at https://nodpi.org/forum/index.php/topic,403.0.html you will see links that seem to show phorm have issues with their patent applications being reject as not being unique, and that is a whole different story
peter
By bluecar1 on Tuesday Jul 7