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    Visa to text spenders for security

Visa is trialling a new system which updates consumers via SMS when their card is used.

By Nicole Kobie, 23 Jul 2009 at 09:02

credit cards

Visa is hoping to take the worry out of shopping by sending instant text messages to consumers whenever they make a purchase with a debit, credit or prepaid card.

The messages will include the time and amount spent - handy after a shopping binge or a night at the pub, so you know your transactions are for real.

Sandra Alzetta, senior vice president of innovation at Visa Europe, said the system means users know in real time how their card is being used.

“If something looks suspicious, this will give them the power to put a stop to any fraud taking place on their cards,” she said in a statement.

The messages can be sent to a mobile phone via a text message, or via email and even using an iPhone or Android app.

The system is currently being trialled with Visa's own staff in the UK.

“Feedback from our current pilots indicates that consumers often receive the alerts before their cards are even handed back to them at the point of sale,” added Alzetta.

The credit card giant has promised it's working with banks to make the tech available to consumers soon.

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3 comments

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Not new system - but finally

This has been done for years in China. You are only doing it now? But anyway, you are doing it finally. Please be quicker...

By Wilson on Friday Jul 24

0 people out of 1 found this comment useful.

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About Time

As an online retailer that is constantly hit with fraud I think this is a major step forwards.

By Klyve on Friday Jul 24

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Has Visa Europe missed a trick?

Organisations in the financial services sector are finally realising the potential of SMS technology to improve their customer service offering, enabling access to real-time information and to guard against fraudulent activity. This latest service from Visa Europe will certainly bring benefits to its cardholders, but it does not complete the circle. Should the customer receive a notification from their cardholder highlighting potentially fraudulent use of their debit/credit card, they are then faced with the lengthy task of contacting customer services to stop the transaction and cancel their card. This process is neither seamless for the customer nor satisfactory for the card issuer, who still bears the administrative burden. Financial institutions like Visa Europe are missing a significant trick – the full automation of this process using a sophisticated two-way SMS application. This add-on to existing business processes automates and extends the workflow, boosting the customer/employee experience, without increasing costs. With two-way SMS Visa cardholders would be notified of a pending transaction, simply replying “Yes” to authorise the transaction or “No” to decline it. Based on the response received, the database is enabled to continue the workflow process, empowering the customer to instantly react and removing a costly layer of administration for the card issuer. The crux of such a solution rests on the ability to correlate multiple outbound messages with their specific responses. This means the content of the reply can be fed back directly into the organisation’s database query triggering the next step in the workflow sequence, all without human intervention. With the long standing ‘reply’ conundrum addressed, two-way SMS promises to be a small but significant revolution in the business-customer/business-employee relationship - breaking down boundaries, enabling direct interaction and bringing greater speed and efficiency into the equation. Peter Tanner Managing Director Boomcomms Ltd www.boomcomms.com

By Boomcomms on Friday Aug 7

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