Can you survive a lack of tweets?

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COMMENT: It appears social networks have really got up someone’s nose as a full blown Denial of Service (DoS) attack was yesterday launched against two of the most popular sites.

Not only did the Facebook and Twitter feel the burn but smaller sites like LiveJournal were reportedly caught in the fire too.

Users were thrown into disarray as they were unable to use some of their most treasured websites, but was our reaction to losing the ability to tweet or poke exaggerated or has this just proved how important social networking is to our lives?

The first question raised was who would want to do it? Normally a DoS attack is focused on credit card companies or businesses that people have a grudge against or are in competition with, often blackmailing the victim site to pay up or face losing money. But Twitter doesn’t have a business plan or particular microblogging rivals, excluding the Facebook status updates - but they went down in the storm as well.

Security analysts have said this attack could have been executed by a well organised group or one guy bored in his bedroom.

In attacking the sites, whoever was responsible brought to a halt some of our business and personal lives. OK, it may not be a tragedy to not be able to post what we were having at lunchtime but a lot of businesses regularly use tweets to send out their message, be it a launch of a new product, a bug fix, or in O2’s case notifying everyone that the data network is down again.

However many were treating it like the end of the world, as if not knowing what Stephen Fry’s new haircut looked like would write off their entire day.

There is no denying that sites like Twitter and Facebook have changed our day-to-day lives and, in many cases, most likely improved them. They are great ways of getting our opinions, articles or products out into the internet ether and attract a lot of responses. But this is still a relatively new process.

Losing these sites for an hour or so has not brought your business to its knees or killed your social life for that matter. In many cases, I think it has actually done the opposite. These tools are brilliant for the enterprise to spread their wares, the SMB to get some free publicity or the journalist to try and get people to read her stories. But people still come to your business, read your stories regardless, albeit maybe a few less.

By all means, everyone breathe their little sigh of relief. You can tweet again! But don’t let an hour bring you down like the site. There are other ways to communicate with people, be they customers or friends.

But if you are still hopelessly addicted to Twitter, don't forget to follow IT PRO.

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