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    One in three UK online shoppers annoyed by logins

Providing an alternative to logins on online retail sites could cut shopping frustration and get people to spend more.

By Asavin Wattanajantra, 25 Aug 2009 at 12:47

The biggest annoyance for one in three (29 per cent) Brits is forgetting their login details when shopping online.

Across Europe though, more than half of shoppers (64 per cent) said their biggest annoyance was poor customer service, leading a quarter of Europeans to say their online shopping experiences were just satisfactory.

When they finally did sort out their logins, one in 14 Brits were willing to part with £5,000 or more if they did find something to buy.

This contrasts with European shoppers, with more than half (53 per cent) unwilling to spend more than €50 at a time online. Overall, the study showed that where satisfaction was poor, consumers spent less money.

The ATG study surveyed more than 6,500 consumers from Europe, with 2,000 in the UK.

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1 comments

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Get a Password / Form Filler

The only sensible solution to this common problem is a password / form filling application. It's the only way to create and recall secure passwords and other login info. There are heaps of great apps out there, like Roboform for PC or 1Password for Mac -- I've used both and have stored hundreds of secure logins for the many sites I visit online.

By FYIJames on Thursday Aug 27

0 people out of 0 found this comment useful.

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