SMBs need tech more than enterprises in downturn

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Small business leaders have changed the way they are leading their companies, navigating the economy with tech tools to assess what the risks and opportunities are.

This was according to the senior vice president of small and medium business (SMB) for SAP EMEA Luis Murguia, speaking at a customer conference in London today.

He said that with regulation continuing to increase, and a “lack of clarity” that businesses worked with even before the credit crisis, business approaches had to change.

Murguia claimed that SMBs had been particularly affected by changes in customer behaviour when compared to larger enterprises, which had full departments to deal with the different way customers acted during the downturn.

“[SMBs] are much more compelled to use technology to embrace these challenges,” he said.

Murguia said that SMBs were using technology to “see and think clearly” in any aspect of the business, and to keep and grow relationships with customers.

“It’s about the critical information which integrates and connects operations, performance and risk in a single, comprehensive way, Murguia said.

He claimed that as a result of the economic crisis over the last 12 months, corporations needed “clarity”, which he and SAP took to mean managing all aspects of a business.

“It is clarity to be able to make insightful decisions," he said.

“Both clarity and sustainability are both terms that will become much more embraced, because business leaders and stockholders have these responsibilities,” he said.

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