Google's brand grows as tech stays strong

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Google's value may not have topped Interbrand's 100 global brands list, but it has increased more than its competitors.

The value of the Google brand rose by 25 per cent to $31.9 billion this year, putting it in seventh place.

A spokesperson from the company told IT PRO: "We're pleased to be among some of the most prestigious brands in the world. We'll continue to focus on our users and hopefully they will continue to enjoy our products and services."

Other tech brands also excelled in the list, with IBM taking second place with a value of $60.2 billion and Microsoft coming in third with a value of $56.6 billion. However, IBM only saw growth of just two per cent and Microsoft’s value fell by four per cent.

Amazon ranked 43rd, but saw a rise in value of 22 per cent to $7.8 billion.

The overall value of the brands on the list fell by $1.15 trillion this year, which Interbrand blamed on the recession.

“The recession has presented brand stewards with the most severe test of their careers. Companies have had to adjust rapidly as consumers re-examine their purchases and rethink brand loyalties,” Interbrand said in a statement.

“Marketing executives are balancing the temptation to chase short-term gains with discounts and promotions against the risk of cheapening their brands over the long haul. Meanwhile, most have considerably smaller budgets with which to reach their customers.”

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