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    Year in Review: Industry and the economy in 2009

We take a look at how IT markets have handled the recession throughout 2009.

By Jennifer Scott, 24 Dec 2009 at 12:30

2009

It has been a rocky year for every industry and the recession has been affecting our own pockets as well. Here's a look at the big stories in the technology world and how they have fared in the current economic climate.

Small is the next big thing…

As the year has been tough on our pockets we have spent less and less and one area of the market that has felt this is PCs.

At the start of the year a report from Gartner showed the PC market had suffered its worst growth rate since 2002 with just a tiny worldwide shipment increase of 1.1 per cent.

However this started the theme of the rest of the year as the mini-notebook or netbook became a massive driver for the area.

In that fourth quarter of 2008 Gartner said the growth in sales of netbooks was not only the driver but had totally outpaced the growth of the rest of the market.

This did lead to a drop in revenues though as the smaller, lighter and cheaper netbooks grew in popularity.

As the year continued the growth of PC shipments stopped all together and in June a report was released by iSuppli saying it had fallen by over eight per cent compared to the same time last year.

Again though, netbooks continued to grow, by this point a further 10 per cent.

As the year heads to a close, seasonal trends are helping the industry out and sales of PCs are back on the rise with Gartner claiming a sequential increase of 30 per cent.

But the industry owes a lot to its smaller family member, the notebook, which analysts predict will continue to grow in popularity throughout 2010.

Choose the smarter phone…

It is hard to think that the mobile phone industry would be suffering when everywhere you look there is another device coming out or somebody chattering away on one.

Yet as 2009 kicked off, the mobile market had just experienced a sharp decline with sales dropping by five per cent according to ABI Research.

At the time the firm warned that the industry would have a tough year ahead but looked to 3G handsets, smartphones and mobile broadband modems would keep its head above water.

As May came around the outlook was even bleaker. Two separate reports from Strategy Analytics and IDC showed shipments had declined by 13 per cent and 15.8 per cent respectively.

The decline saw many firms having to cut back due to losses and big players like Nokia and Sony Ericsson having to slash jobs to save cash.

But as predicted earlier in the year, the smartphone market continued to grow, especially sales of the iPhone which strategy Analytics claimed grew by 123 per cent.

As Summer rolled around more positive reports were being released about the state of the market. ABI Research claimed shipments were going back up and revenue was rising, with emerging markets making up a large chunk as they progressively adopted the technology.

At the end of 2009 the real focus is on the smartphone market as more and more customers get on board with the next generation devices. IDC reported that, despite the recession, shipments continued to grow a further 3.2 per cent and believed the trend would continue well into 2010.

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