Intel: Recession is over so time for a PC refresh

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The dark days of the economic downturn are behind us now and businesses should be looking towards future investments.

These were the thoughts of Richard Curran, Intel’s enterprise server director for Europe, the Middle East and Africa (EMEA), who whilst making the business case for his company’s latest chips in London yesterday tried to reassure the audience that 2010 was set to see a lot of positive changes.

“I truly believe, and I think my partners and friends truly believe as well, that coming out of 2009 - which was really difficult for businesses - the economy is recovering,” he said.

“Now it’s an opportunity to understand your employees and the usages they can get out of the [client] products that are available on their desk and in their bags, from a mobile perspective, and to be able to look at what business they will be able to impact in the forthcoming years.”

Curran was also adamant about the need for businesses to upgrade the technology they have to help companies move forward and away from the recession.

After praising both Microsoft’s latest operating system, Windows 7, and laying praise on his own firm for the latest core chip family, Curran said: “PC refresh, I believe, is an urgent requirement today [although] not just in 2010 but for the forthcoming years.”

“Looking at recovery, looking at government stimulus, we can hopefully get business in the UK up and running, being competitive and being able to compete in Europe as well as on the world stage,” he added.

“Hopefully we can make customers realise the need to invest with client computing to help not only for today but for the next couple of years.”

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