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Microsoft/Google battle heats up with Bing ads

Software giant Microsoft has begun the countdown to the launch of TV ads for its Bing search engine.

By Maggie Holland, 8 Mar 2010 at 09:55

Microsoft is gearing up to unveil television ads publicising its Google search rival Bing.

The new ads will first appear on our screens this week as part of a three-month promotional run aimed at increasing awareness of what Bing has to offer.

The tagline of the ads will be "Bing and decide" and they are backed by a £2 billion investment.

"This is a big moment – we are taking out our slingshots and taking on Goliath," Microsoft UK's managing director and vice president of consumer and online, Ashley Highfield told the Guardian.

In a dig at rival Google, which dominates the search space, Highfield added: "People feel overawed by the internet and what they turn up when they are searching. We are also in a world where people have forgotten there is an alternative search engine."

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3 comments

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WTF???

"We are in a world where people have forgotten there is an alternative search engine"? Is that statement for real? There is only a single alternative? Right... There's a very good reason why Google became the world's favourite search engine - they did things better (and still do in my humble opinion). I for one favour an open Internet that uses open standards. Does anyone believe a company that filed a patent for a graphical implementation of sudo works in the best interests of humanity?

By scott_deagan on Monday Mar 8

Awareness but what about content?

We have a business in Chester and do not appear on the local listings. I cannot find a link anywhere to submitt ourselves and I'm wondering how many other businesses are in the same position. Google makes it so easy to submit your details and therefore by default will be a better source of information in my opinion.

By deleth on Tuesday Mar 9