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    Adobe ready to walk away from Apple

After being locked out by the latest iPhone SDK at the last minute, Adobe says it will now work on making Flash and Air a success on Android instead.

By Martin James, 22 Apr 2010 at 12:11

Adobe Flash logo

Adobe says it will no longer invest in bringing Flash-based applications to the iPhone after effectively being locked out of the iPhone app market by recent licensing changes in Apple's iPhone 4.0 software developer kit (SDK).

The Packager for iPhone OS tool is one of the most anticipated features of Adobe's latest software package, Creative Suite 5 (CS5), effectively allowing developers to package Flash technology into an iPhone app to allow Apple's products to play videos in Adobe's widely used video format.

But just days before the release of CS5, Apple adjusted its licensing terms to outlaw apps written with the new software.

It seems now that Adobe has finally had enough. Writing on his personal blog, senior product manager for developer relations Mike Chambers said Adobe wouldn't be developing the tool any further, and warned developers that Apple could “eject or restrict” their work “at anytime, and for seemingly any reason”.

Chambers said that while the change to the licensing agreement didn't just affect Adobe, it was clearly targeted directly at the company after the spate of public disagreements recently between the two firms. “It is our belief that Apple will enforce those terms as they apply to content created with Flash CS5. Developers should be prepared for Apple to remove existing content and applications created with Flash CS5 from the iTunes store,” Chambers wrote.

Those disagreements began with the unveiling of the iPad tablet at the end of January. While the iPhone hasn't supported Flash since its arrival in 2007, Apple's seeming lack of interest in addressing the issue before launching of the iPad saw Adobe criticise the firm in a series of blog posts timed to coincide with the iPad's launch.

Apple chief executive Steve Jobs responded by labelling Flash “buggy” and a drain on system resources in various off-the-record but reportedly deliberately public remarks.

The dispute has rumbled on since then, but the row between the firms is now more bitter than ever with Adobe said to be furious over what it sees as Apple's move to isolate it by blocking the CS5 compiler at the last minute.

Chambers commented that Adobe would in future focus its attention on rival operating system Android – with Google another company increasingly at odds with Apple.

“Android-based phones have been doing well behind the success of the Motorola Droid and Nexus One, and there are a number of Android based tablets slated to be released this year,” Chambers wrote. “We are working closely with Google to bring both Flash Player 10.1 and Adobe Air 2.0 to these devices. Thus far, the results have been very promising.”

“I think that the closed system that Apple is trying to create is bad for the industry, developers, and ultimately consumers,” he concluded. “I believe that ultimately open platforms will win out over the type of closed, locked-down platform that Apple is trying to create.”

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6 comments

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Frabjous Day-Adobe told to leave

The slant on this article takes the position that it is Adobe saying good-bye to Apple. In truth, it is the other way around, isn't it? Apple clearly said "No Flash" and Adobe found a work around. Then when SDK 4.0 hits the street, they are surprised that the work around was specifically disallowed!

Whine whine, they say. You should have told us earlier, they say. Well, they were told earlier. They were told, "No Flash".

I'm certain that if they could have made a version of Flash that didn't suck CPU from my desktop computer, worse than every other program, that they might have had a chance. But for generations of Flash, Adobe snubbed Mac, and my fingertips are forced to burn because Flash causes my notebook heat to go to the limit.

The proper viewpoint is that Apple has now snubbed them back and Adobe is crawling away with their tail between their legs.

By internetmarine on Friday Apr 23

5 people out of 21 found this comment useful.

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sumvision cyclone

I think Apple may have just made the flagship feature of Adobe Flash CS5, which allows developers to port Flash applications to the iPhone which is totally useless. Apple simply wants to ensure every developer for Apple i-products use only Apple tools. As for Adobe ready to walk away from Apple, I think it should go for it. It will make Adobe the laughingstock of the industry as the case is entirely without merit.

[url=http://www.zoombits.co.uk/search/sumvision-cyclone-micro-hd-movie-player/19245]sumvision cyclone[/url]

By aaronaugusts on Friday Apr 23

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Apple/Adobe

Tit for tat it may be but Apple are absolutely anal about everything they do which ruffles feathers everywhere. Personally, I vote with my money, Apple have yet to get a penny from me. Chances are, they won't for a long time, I have a dislike for control freaks and even more of a dislike of being told what I can and can't do with proucts I have paid for.

By Azzurro on Friday Apr 23

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iPhone and Flash

This is very disappointing indeed. We use Flash extensively for e-learning development and therefore smartphone support is important to view content on mobile devices . I was delighted to read the news about CS5 and am now disappointed. I suspect this is more about Apple's income that any problems with Flash (which works really well on the Nokia N900). When I replace my phone Flash support will be a key part of the decision so from my perspective Apple is the loser.

By Ip5_716c979aecd on Friday Apr 23

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RE:

I think this is why Apple needs closer looking at, rather then Google. Apple is really restricting competition. It's easy to switch search engines, and webmail providers, but it's not so easy to switch your mobilephone OS, or Apps.

By RJD123 on Friday Apr 23

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Let the markets decide

Ultimately, it isn't Adobe or Apple who will be walking away, it's their customers. Let's leave the issue of apps to one side and look at web browsing experience. I like my iPhone generally but it's so annoying to go to a website only to get a message that it requires Flash player. OK, there's probably not much point having Flash graphics on the small screen, although iPad users might feel differently. On the one hand, potential iPhone buyers (or iPad buyers) might eye up the competition if they are aware of this limitation (but is Apple desperate to sell anyway?) On the other hand, web designers may look to alternative ways of giving rich content and shun Flash, if they know that a sizeable number of users can't view the content. Time will tell.

By DocRich on Friday Apr 23

2 people out of 2 found this comment useful.

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