Google gives search results a new look
By Tom Brewster,
Google has given its search results page a new look, designed to make it as easy as possible for users to find what they want.
The most noticeable change is the move of search tools to the left in a new side panel, rather than at the top of the screen.
Powering the panel are Google’s Universal Search technology, the Search Options panel and Google Squared.
“The top section of the new left-hand panel builds on Universal Search by suggesting the most relevant genres of results for your query and letting you seamlessly switch to these different types of results,” explained Marissa Mayer, vice president of search products and user experience at Google.
An ‘Everything’ option is still the “essential search experience”, Mayer said in a blog.
The expandable Search Options panel opens up a range of choices for web surfers, including the option to only get the newest information. Google’s technology will suggest the tools that are the most relevant to the query.
Google Squared, meanwhile, scours the web for information and displays it in chart format for easy comparison
As for the search results page’s appearance, Google has made slight adjustments to form a “minimalist and whimsical” aesthetic but with a modern feel.
“The new design refreshes and streamlines the look, feel and functionality of Google, making it easier to pinpoint what you’re looking for. It’s powerful, yet simple,” Mayer added.
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