Dell: Customers aren't ready for flash drives
By Jennifer Scott,
Dell will head in the direction of flash drives in the future but it just doesn't see the customer demand for them right now.
So claims Andrew Holloway, storage solutions specialist at Dell, who claimed the company had looked into it but it just wasn't what customers wanted.
“We looked at the pros and cons... but what is the point in investing in something customers wont buy?” he said during the Dell Tech Camp, held today at London's O2.
“We'd rather invest in something they want to [buy] today.”
The main thing holding back Dell from flash is the price.
“Dell will move that way,” Holloway added, “but they are so expensive, that is the big issue.”
He agreed people were moving away from SATA but it would take a lot of people to get involved to move the industry on.
“It has got to have a big uptake,” concluded Holloway. “Customers need to start asking for it and the industry needs to drive the price down.”
You may also like...
Sponsored Links
advertisement
You may also like...
Latest Storage Analysis & Insight
Getting ready for EMC World
Steve Cassidy is getting very excited about storage, more specifically EMC’s VSPEX architecture.
- Montreux Jazz Festival: Storage in a different light
- Q&A: Carter George executive director of Dell storage
- Enterprises must find secure Dropbox for employees
- Top 10 tips for buying an enterprise SSD
- Q&A: Chris Johnson, EMEA VP of Storage at HP
- Q&A: Cisco on servers, storage and strategy
- 2011: The year in news
- Technology: out of stock
- SNW Europe: The teardrop explodes
Latest Storage Reviews
TappIn P2P file sharing review
Rating: 
- iStorage diskAshur DT hard disk review
- Western Digital MyBook Thunderbolt Duo Review
- QNAP TS-EC1279U-RP review
- Broadberry CyberServe XE5-R2216
- Synology DiskStation DS3612xs review
- Boston Quattro 1332-T review
- Synology RackStation RS3411xs review
- QNap TS-879 Pro TurboNAS review
- Enhance Technology UltraStor RS16 IP-4 review
advertisement
Most popular
- Apple iPad 3 vs iPad 2 head-to-head review
- Dell EqualLogic PS6100XS review
- Chromebooks: What's gone wrong?
- ICO: Fines for cookie law breakers
- UK regulator shuts down Angry Birds scam
- Open source software driving cloud-based innovation
- Fujitsu targets enterprises with Android ICS tablet
- IBM bans use of Siri on iPhones
- Dell PowerEdge R820 review
- BlackBerry 7 OS certified to carry 'Restricted' UK government information
Latest News Videos in Storage
Video: Steve Murphy, Hitachi Data Systems
PlayIT PRO speaks to Steve Murphy, UK Managing Director of storage technology specialist Hitachi Data Systems.
Register for IT PRO
You'll get exclusive member benefits including free whitepapers, downloads, Webinars and weekly newsletters full of the latest IT PRO news, reviews, insight and expertise.
