Google Me vs Facebook: Who will win?

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Just last week Google called time on any further development of its Google Wave project, citing the reason as a lack of interest from users.

The offering came across to many as complex and left users feeling cold, compared to the ease of use and relative warmth of Facebook.

Perhaps Google Me will take more of a lead from its rivals, but this hiccup of Google’s on its path to social networking heaven may be a significant bump in the road.

Uniqueness

Google will find it hard to find an exciting gap in the social networking sphere if it enters the market – one that is perhaps verging on saturation as it is.

Twitter has micro-blogging down, MySpace still has the new music draw and Facebook has plenty of other areas covered. It is tricky to figure out what Google’s main selling point would be if Me was introduced.

Google's acquisition of gaming company Slide perhaps hints this is one of point of entry the company is targeting, but Facebook already has a number of popular titles, from football games to Farmville. Are web-based games even good enough to keep the masses entertained anyway?

In the end, something revolutionary may be required from Google for it to make a big enough splash and get people migrating away from the behemoth that is Facebook.

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