Branson vs. Murdoch: Who will win iPad media battle?

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By Tom Brewster
published

Branson and Murdoch will go head-to-head with their specialised iPad-only publications, but who will come out on top?

Nevertheless, if forced to give an answer, you would put your money on Murdoch to acquire more readers by 2011.

But if Virgin can get a hold on the entertainment sector after iPads really catch on and before others crowd the space, Branson and Co could easily find themselves in a strong position.

The Daily, meanwhile, will have a hard time trying to dominate what will soon be a saturated market, particularly if any paywall stays standing.

Tom Brewster
Tom Brewster

Tom Brewster is currently an associate editor at Forbes and an award-winning journalist who covers cyber security, surveillance, and privacy. Starting his career at ITPro as a staff writer and working up to a senior staff writer role, Tom has been covering the tech industry for more than ten years and is considered one of the leading journalists in his specialism.

He is a proud alum of the University of Sheffield where he secured an undergraduate degree in English Literature before undertaking a certification from General Assembly in web development.