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Apple iPad accounts for 93 per cent of tablet sales

Research from ABI claims Apple's flagship tablet accounts for 93 per cent of all tablet sales in the third quarter of last year.

By Jennifer Scott, 24 Feb 2011 at 10:55

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The tablet wars may have begun but Apple’s iPad is still the dominating force, according to research.

The figures from ABI Research claimed 4.5 million tablets were shipped in the third quarter of 2010, showing growing popularity for the form factor. Interestingly, some 93 per cent of those sales were iPads.

Yet Jeff Orr, senior practice director at ABI Research, claimed this dominance was unlikely to continue.

“Over time, Apple’s first-to-market iPad advantage will inevitably erode to some extent,” he said.

“ABI Research has been tracking media tablets since December 2009 [but] future quarterly editions of this Market Data product will include market share tracking of all the major media tablet vendors.”

Many of Apple’s rivals in the mobile space have launched their own tablets in the past few months in an attempt to take on the iPad’s market share.

Invites have been sent out for an Apple launch event on 2 March, when the second iteration of the tablet is expected to be announced and Steve Jobs’ company must be hoping to trounce the competition yet again.

But the company must be wary the tablet admiration doesn’t go the same way as its smartphone device.

Research from uSwitch, published this week, showed the iPhone had fallen from the third most popular handset in the UK to sixth place since January, with HTC Android devices taking the top three spots.

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3 comments

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Think before you quote

"Research from uSwitch, published this week, showed the iPhone had fallen from the third most popular handset in the UK to sixth place since January, with HTC Android devices taking the top three spots."

Perhaps you should think about the numbers rather than just quoting a truncated form of them. blind.

The size of this swing, over the quoted time period, considering that it claims to be in actual phones on the street, rather than sales, is too absurd for words.

In fact its based not on sales, but on web pull of adverts. Probably any swing is caused by Android browsers pulling adverts which are out of zoom (so that Google get money), and iOS browsers not doing (so as to save the user money).

By Henry_3_Dogg on Friday Feb 25

Correct me if I'm wrong...

Just visited the ABI Research website looking for so mentioned report...
1. I could only find a document called "Mobile Device Accessories: Consumer Purchasing Trends and Channel Analysis
2009 International Consumer Survey Results" - which frankly is now over 1 year old - therefore its results are useless in 2011.
2. If this is the report the article is based on - its heavily biased towards Apple and promoting its products - which is NOT NEWS. It's like saying "Amiga is the best computer of all times based on the report from 1984" and say that in 2011

By tinnerdxp on Friday Feb 25

Here's the correction

@tinnerdxp: Have you considered the possibility that this news article is based on newly released data that hasn't hit their website yet? The clue is that the article clearly refers to the third quarter of 2010 - obviously not the 2009 which you claim. Fail.

By ncollingridge on Friday Feb 25