Q&A: iPass CEO Evan Kaplan

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The tablet's popularity as a consumer device is not in doubt, but when the iPad launched last year, many CIOs remained sceptical about media tablets' value in business.

But this has not stopped business users adopting the devices, and in large numbers. According to iPass, which carries out quarterly surveys of mobile workers in the enterprise, the tablet has come from nowhere to being the device of choice for 20 per cent of respondents. And this has taken place in just a year. ITPRO spoke to iPass' CEO Evan Kaplan about the latest survey results, the trend in mobile devices for business, and the impact that usage is having on companies' data costs.

Your survey has seen business use of tablets rise significantly. Does that surprise you?

I'm always surprised by the data that comes back. Some of it is just plain interesting. Twenty per cent of workers selected the tablet as their device of choice and we'd certainly not have seen that a year ago. And 49 per cent selected the smartphone, which is down from 63 per cent in 2010. What that tells us is the pad is quickly inserting itself into the "stack" of valid, enterprise devices along with the smartphone and laptop.

Are we seeing the uptake in tablets being driven by a desire from the mobile workforce to have a better device for entertainment purposes rather than by business applications?

There are some people using tablets for entertainment, because it is a cross-over device. But here is the fundamental dynamic: devices are getting cheaper and cheaper. And we expect them to get cheaper still. As they become more consumer [focused] they become more fashion-oriented, they become trendy almost. But networks are expensive.

So as long as networks are expensive and devices are cheap, expect people to have lots of devices to do lots of different things. On the enterprise side, the truth is you check your email pretty constantly. What do I use my iPad for? I use it to check my email, to view PowerPoints. I use it as a viewing device, as a reader for PDFs and documents. It is a much better reader than my smartphone and I don't have to open my laptop. But I move pretty seamlessly between all three devices. Increasingly, for the enterprise, you are looking to provision applications that work seamlessly across all three platforms.

If you use something like Evernote, for example, to take notes, you take them locally, they are stored in the cloud and you pull them down on whichever device you happen to be on. And each device takes advantage of its capabilities to best view it.

We are seeing new types of devices that allow people to do great things from a business point of view, with applications such as Evernote or collaboration apps that can make use of a bigger screen. But how do businesses manage that trend, when you give someone a device that is also very good at, say, watching movies? That is going to really hurt your budget.

I think enterprises are increasingly looking for platforms that give them the data visibility on any company-liable device. They can see what kind of data they are using and how much. As an IT guy you don't really care about someone using free WiFi at home.

You care about network usage and that is where enterprises are looking at tools – and we are one of those tools – that give the business a global view of a person's usage across all three devices. How much data are they using on a pad, a smartphone and a laptop? Over time you develop visibility but it is a learning curve, and IT is still very early on that learning curve.

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