Users are ‘overwhelmed’ by communications tech

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One in three people feel “overwhelmed” by modern communications technology, according to a study from the University of Cambridge.

Texting, email and social networking is just too much for that third, who feel the need to escape such technologies, the BT-sponsored survey found.

The research uncovered little disparity between different age groups, as 38 per cent of 10-18 year olds said they were overwhelmed, compared to 34 per cent of the 25-34 age bracket.

“There is much discussion about whether communications technology is affecting us for the better or worse,” said Professor John Clarkson, director of the Engineering Design Centre at the University of Cambridge.

“The research has shown that communications technology is seen by most as a positive tool but there are examples where people are not managing usage as well as they could be – it is not necessarily the amount but the way in which it is used.”

It appears face-to-face communication is still highly valued, including amongst youngsters. Two thirds of all those surveyed named face-to-face conversation they favourite way to interact.

The answer for those overwhelmed by technology is to manage their use of it more effectively, the research suggests. BT has launched a “five-a-day” Balanced Communications Diet to help.

“The research revealed that technology itself is not the problem,” said Gavin Patterson, chief executive of BT Retail.

“Compare it to food. To stay healthy, you need to eat a balanced diet. The same is true when it comes to using technology; you need to find a balance which works for you.”

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