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Adobe ditches Flash mobile plans

Apple wins the war as Adobe confirms it won't be pushing Flash for mobile browsers.

By Tom Brewster, 9 Nov 2011 at 14:39

Adobe today confirmed it is quitting development of Flash for mobile browsers, a day after it revealed 750 staff are to be asked to leave.

The software maker had been losing its battle with Apple over getting Flash on iOS device browsers.

The two were involved in a protracted war of words, with Apple claiming Flash was buggy and insecure. Adobe responded by lambasting Apple's 'walled garden' approach to the management of iOS.

Now it seems Adobe has given in. It will instead look at how to make money out of HTML5, as well as support developers in their mobile app efforts.

"We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook," Adobe said in an official statement.

"Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores."

Adobe has been relatively successful in helping provide platforms for iOS developers. For instance, Flash was used in the number one selling iPad game Machinarium. The company also recently released an HTML5 development tool called Edge.

What we think...

We suspect Adobe's decision has as much to do with manpower issues as it does with technology.

Maintaining active development on the Android and Playbook versions of Flash Player as well as a potential Windows Phone 7 version, alongside the Windows and Mac OS X players, has to be a drain on resources and developers which could be better spent elsewhere.

We wouldn't be surprised if Adobe minions were redeployed to work on Edge, the company's new HTML5 development tool – a product that will directly bring in revenue unlike the free mobile Flash Players.
Alan Lu, Reviews Editor

"We are super excited about the next generations of HTML5 and Flash," the software maker added.

"We will design new features in Flash for a smooth transition to HTML5 as the standards evolve so developers can confidently invest knowing their skills will continue to be leveraged."

Adobe even admitted Flash was not the top platform for web content anymore, describing HTML5 as "the best solution for creating and deploying content in the browser across mobile platforms."

Apple, who did not include Flash as default in Mac computers either, was not the only tech giant to flee from Adobe's platform. Microsoft recently distanced itself from it too, confirming Flash would not be included by default in Windows 8.

A major issue with Flash was the number of security flaws that hit the software. The latest version, Flash Player 11, was released in September.

Corporate restructuring

Adobe yesterday revealed restructuring plans, confirming around 750 full-time workers were to be let go in North America and Europe.

The job losses came as a result of Adobe's strategy realignment to focus on two core areas: Digital Media and Digital Marketing. The former relates to the developer-focused business, the latter to Adobe's plans to become a leader in "solutions to manage, measure and optimise digital marketing and advertising."

"Our mission is to produce the world's content and maximize the impact of that content,” said Shantanu Narayen, Adobe president and CEO. "Adobe is doubling down in the Digital Media and Digital Marketing categories, markets rich with opportunities for innovation and grow."

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2 comments

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Thanks for nothing Adobe

So much for the empty promises to WP7 users as well I imagine. Oh well roll on HTML5 and the death of Flash for all browsers. It's going to happen, the only question is when.

By CeltiKaos on Friday Nov 11

How is it a win for Apple?

I don't quite understand how Adobe slowly moving away from a product that was started in 1995, so has run it's course in the web environment, and yet this is attributed to Apple?

Next you'll be saying that the move from leaded petrol to unleaded is because of Apple, yet it's another item that had out-lived it's usefulness.

I know, let's contribute every product that's ever out-lived it's life-cycle to Apple, because Steve Jobs has died!

Seriously, if Apple have been "leading the charge" in HTML 5, how come Safari is nowhere near the top of the browser list of compatibility? Yes, the iOS default browser is fairly compatible, but if I want a more compatible browser I'll install Opera Mobile - if you credit Apple with the push, why aren't their browsers 100% compatible???

Apple are a bunch of egotistical ass-wipes, and the iDiots believe that everything that Jobs touched was gold, but instead it's smoke a mirrors, like most of the Apple-ass-kissing that goes on with so-called journalists who claim that Apple are the greatest because they have their heads rammed up Jobs' ass, even from beyond the grave he's having his butt kissed!

Wake up and smell the coffee - Flash was going to expire because of HTML5, a standard that existed BEFORE Apple decided to enter the mobile arena, and yet they get credited for it, all because of the iDiots who believe anything they spew out... now can we have some REAL journalism please, this time without the Apple Ass Kissing!

By PhilA on Friday Nov 11