HP execs talk up importance of the PC and business efficiency

News 9 May, 2012

PC market still growing with 2.3 billion install base by 2015.

Steve Hoffman, vice president and chief of staff for Printing and Personal Systems at HP declared that the PC era is far from over, simultaneously ending any hope that HP would be re-entering the tablet market any time soon.

Hoffman highlighted the demand for PC in countries such as Brazil, China and India during his keynote at the the 2012 Global Influencer Summit.

Businesses are most interested in workflow and interaction with products.

“Collectively, our Printing and Personal Systems group shipped 120 million devices in 2011 – about four devices per second. China is now the largest market in the world when it comes to annual units shipped and install base. By 2015, 650 million people in China will be online,” he told attendees in Shanghai.

“Global PC penetration is predicted to increase by 50 per cent and the global install base will reach 2.3 billion PCs installed worldwide, generating $300 billion.”

With HP launching 80 products at at the Summit, executives were keen to emphasis how many of these such as the EliteBook Folio and t410 Thin Client would help to drive business efficiency.

Business efficiency is about time and money and the ability to do things faster, said James Mouton, HP’s personal computer global business unit general manager.

"There are lots of examples of how we can help drive efficiency from faster booting times and longer battery life to thin client set ups."

John Solomon, senior vice president imaging and printing at HP, added that although it is important to have fast core products, "businesses are most interested in workflow and interaction with products".

Business users need wanted to be able to use their devices to do things such as print from any smartphone, Solomon said.